Electronic Banking As An Aid To Commercial Bank Operations In Nigeria
(A CASE STUDY OF FIRST BANK OF NIGERIA)
This study examines critically Electronic Banking as an Aid to Commercial Bank Operations in Nigeria, using first bank as a case study. Electronic banking (e-banking) has brought about a revolution in the functioning of banks as it offers major opportunities to banks and their customers. This has made the transition to electronic banking a necessity for banks in order to be viable. Despite its benefits, developing countries still lag behind in the adoption of electronic banking. Due to emergence of global economy, e-business has increasingly become a necessary component of business strategy and a strong catalyst for economic development. E-banking has become popular because of its convenience and flexibility, and also transaction related benefits like speed, efficiency, accessibility, etc. The customers (respondents) perception is that e-banking provides convenience and flexible advantages. It also provides transaction related benefits like easy transfer, speedy transaction, less cost and time saving. The researcher used primary and secondary methods of data collection to gather the needed data. The data obtained through questionnaires were presented in tables and analyzed using the simple percentage. The findings have also shown that factors which militate against successful effectiveness of electronic banking on bank growth and developmentare: power supply fluctuates, slow down in operation and poor network. The study recommends that Banks need to well package and market E-banking Products and services effectively to customers to close the seemingly knowledge gap that exists among the populace with regard to the benefits that can be derived from the services.
Advances in information and communication technologies and the emergence of the internet have revolutionized business activities enabling new ways of conducting business referred to as electronic commerce. The Nigerian banking industry has witnessed a lot of changes since the mid 1980s and this is reflected in the increased volume and complexity of operations, increased innovations and varieties in product and services delivery. These developments have not only been technologically driven, but have influenced more technological advances. Information technology, which is the foundation of modern electronic banking, through desktop computers and terminals, provide tools for delivery of new products and innovations characterized by Automated Teller Machines (ATM) and Credit Cards. Information technology (IT), through electronic banking, is rapidly changing how banking is done all over the world. E-service is becoming more important, not only in the area of determination of success or failure of electronic commerce (Yang, 2001:164), but also in the provision of customers with superior experience with respect to the interactive flow of information. However, technology has had remarkable influence on the growth of service delivery options Bagozzi, M. (2002:27). According to (Dabhollear, 2000:19) in his view claimed that when the customer is in direct contact with the technology, there is a greater control such as with electronic banking. However, in the absence of direct contact such as with telephone banking, it is assumed that there is less perceived control by the customer during this transaction. He suggests that direct contact with such technology gives the customer a feeling of great control. He also goes on to say that electronic banking allows customers to perform task at time and places convenient for them. (Ovia, 1997, p.2) states that the new technology has created an unparallel wired economy, transferring money from point to point using bits and bytes through satellite transponders, fibre optic cables or regular telephone lines. The installation of customer friendly technology, such as Automated Teller machines and internet banking service, as a means of delivering traditional banking service, has become common as a way of maintaining customer loyalty and increasing market shares. This technology is used by banks to meet the competitive challenges posed by online banks as well as a method of reducing the cost of producing services that were once delivered exclusively by bank personnel (Joseph, C. 2007:76). Millions of Naira is being spent on information technology by bank, making the use of electronic banking expensive, yet it is still suited in Nigeria where transport, telecommunication and energy is inefficient and ineffective, hampering the movement of goods and service. Imiefoh (2012:24) sees electronic banking as an umbrella term for the process by which a customer may perform banking transactions electronically without visiting a brick-and-mortar institution. That is, automated delivery of new and traditional banking products and services directly to customers through electronic, interactive communication channels. E banking generally implies a service that allows customers to use some form of computer to access account-specific information and possibly conduct transactions from a remote location like home or workplace, (Odulaja 2012:7). The willingness of banks to take up efficiency seeking technology depends just as much on internal factors like cost of adoption and ownership of infrastructure like telecommunication. Tony, S. (2006:82) opined that service equality impact on customer satisfaction which in turn affects the financial performance of the banks. Thus, customer access electronic banking services using an intelligent electronic devices such as a personal computer (PC), personal digital assistant (PDA), automated teller machine (ATM), kiosk or touch tone telephone Auta (2010:17). Today, based on the considerable economic benefit of electronic banking system in terms of reduction of the cost and increase of banks profitability, increasing quality of services to the customers, removing the temporal and spatial limitations and development of bank activities and marketing, in most of the advance countries, there are many experienced banks that extended their operation by electronic methods by establishing independent banks, also they continued their current activities and new banks also present their services to the customers via electronic methods. Electronic banking is one of the great results of IT communication revolution in the economic field. Electronic banking made a revolution in the past commercial method and trend the focused mostly on speed and saving time (Gudarzi2008:140). Before the emergence of modern banking system, banking operation was manually done which lead to slowdown in settlement of transactions. This manual system involves posting transaction from one lager to another which human handles. Figures or counting of money which should be done through computer or electronic machine were computed and counted manually which were not up to 100% accurate thereby resulting to human error. Most banks then use only one computer in carrying out transactions which ameliorate the sluggish nature of banking transaction. Electronic banking remains a strategic tool employed by banks to gain competitive edge both within and outside the boundaries of Nigeria. According to Kamokodi K. (2008:34), e-banking is important in six different areas:
1. Augmenting profit pool.
2. Enhancing operational efficiency.
3. Customer management.
4. Distribution and reach.
5. Product innovation.
6. Efficient payment and settlement.
The concept of e-banking differs amongst scholars. This is due to the fact that e-banking encompasses variety of services provided through electronic devices and over the internet. It is the most recent delivery channel of banking services which is used for both business-to-business and business-to-customer transactions. According to Burr O. (1996:90), electronic banking is the electronic connection between the bank and customer in order to prepare, manage and control financial transactions. E-banking also refers to the use of information and communication technology by banks to provide services and manage customer relationship more quickly and most satisfactorily (Charity-Commission, 2003). According to Salehi and Alipour (2010:145) who indicated that e-banking includes the systems that enable financial customers, individuals or businesses, to access accounts, transact business, or obtain information on financial products and services through a public or mobile phone. With e-banking, transaction costs would be low when compared to the cost of banking through conventional methods. The business environment is not only dynamic and discontinuous but also turbulent which has made the benchmark for services quality to rise. This has led to intense competition among banks to attract new customers and retain existing ones. Banks are increasing deploying IT as a means of generating insights into customer’s behavioral pattern and preferences in response to the demand for quick, efficient and reliable service. This is done through automated teller machine (ATM), card processing, bill presentment and payment, software development, call center operations and network management.
Today, we cannot think about the success of the banking industry without information and communication technology as it has enlarged the role of banking sector in the economy. Financial transaction and payment can be processed quickly and easily. Banks with the latest technology and techniques are more successful in the competitive financial market since they are able to generate more and more business resulting in the greater profitability. The Easiness of transacting economic substances as well as a safer and quicker access to funds, among other factors, has placed e-banking system on a more glorified pace than cash-based system, Obiano W. (2009:78).
1.1 THE STATEMENT OF THE PROBLEM
The E-banking is a global phenomenon which no nation can opt away from. The use of technology forms the backbone for better results in banking. However, the problem of transparency of the system and poor dissemination of accurate financial information and protection of consumers remain an issue on point. Sharp practices are noticed by the customers many a time especially when financial information are electronically generated by the banking, where the accuracy and ability to verify same by the customers might be difficult. Since the inception of the use of electronic banking product in the late 1980s, banks have not made their presence felt much and this is arising as a result of problems associated with the use of electronic banking which includes:
1. Cost of ownership and Adoption:-Cost of ownership or acquiring electronic banking by the banks tend to e very expensive, as it entails the acquisition of computers and telecommunication gadgets which are usually brought from overseas, making the bank spend more on the shipment and installation of these gadgets by the experts, as a result, most banks could not afford E-banking.
2. Poor Orientation:-The lack of knowledge about the use of the computer by employees can also be said, as most bank staffs are not computer literate which serves as a perquisite for e-banking operation.
3. Lack of Infrastructure:-The poor condition of power supply in the country as well as the unavailability of property installed telecommunication system are said to be great setbacks in the use of electronic banking.
1.2 PURPOSE OF THE STUDY
The purpose of this study is to determine the advance of electronic banking as an aid to commercial bank operations in Nigeria, and on the growth of the economy, profitability and satisfaction of the customers. It is hope that such an attempt provides ground for more attentions on functional aspects of service quality in e-banking approach by bank managements.
1.3 OBJECTIVE OF THE STUDY
1. To access the impact of electronic banking as an aid to commercial bank operations in Nigeria banking industry.
2. To identify the major problems associated with electronic banking system in Nigeria banking industry.
3. To examine the benefit of electronic banking on profitability of commercial bank operations in Nigeria.
4. To access the masses perception toward the use of electronic banking in Nigeria commercial bank operations.
1.4 RESEARCH QUESTIONS
1. What are the impacts of electronic banking as an aid to commercial bank operations in Nigeria banking industry?
2. What are the major problems associated with electronic banking system in Nigeria banking industry?
3. What are the benefits of electronic banking on profitability of commercial bank operations in Nigeria?
4. What are the masses perceptions toward the use of electronic banking in Nigeria commercial bank operations?
1.5 SIGNIFICANCE OF THE STUDY
In this research, the significance of this study is to bring together the various ways and facts as regards to subject matter, against this back drop, it is anticipated that the study will be of immensely help to banking industries and the customers to know the benefit of E-banking. Electronic banking in our economy today is a welcome development and also its impact in the society is over-whelming. It will motivate banks and other economy sectors to computerize their services. It will provide knowledge in the area of electronic banking that will advance the customers understanding. It can also serve many purposes in the following ways.
1. For customers:-Increased convenience, reduction in risk of cash related crimes, access to credit and cheap access to banking service.
2. For Corporations:-Better access to capital due to shorter payment processing times, increased efficiency of payment process and accounting, reduced revenue leakage and efficiency in treasury management.
3. For Government:-Increased tax collection, increased economic growth.
4. For Banks:-Efficiency through electronic payment processing, reduced cost of operation and increased banking penetration.
The study will also be of great important to any student who will want to go for further research on this topic.
1.6 SCOPE OF THE STUDY
This research study is limited to first bank Plc, alone where the researcher wants to find out empiricallyelectronic banking as an aid to commercial bank operations in Nigeria.
1.7 LIMITATION OF THE STUDY
A study of this nature is bound to experience certain problems as such the constraints imposed on the research include:
A. time: a study of this nature needs relatively long time during which information for accurate or at least near accurate inference could be drawn. the period of the study was short, time posed as constraints to the research.
B. cost: the research would have extended the survey to other area at the empirical level, but limitation as included cost of transportation to the source of material and the cost of time setting of the already completed work.
C. lack of cooperation: many of the respondents are usually aggressive on issue that border cooperation among the respondents border.
1.8 DEFINITION OF TERMS
(ATM):-Automated Teller Machine.
Electronic banking (E-banking):-Is define as a system by which transaction are settle electronically with the use of electronic gadgets such as ATM, POS terminals, GSM phone and V-cards according to Edit O. (2008).
Computers:-This is a general purpose electronic device that can be programmed to carryout asset of algorithm or logical operations automatically.
Economic growth:-Is the increase in market value of the goods and services produced by an economy over time.
Modern:-Is a loosely concept delineating a number of societal, economic and ideological feature that contrast with pre-modern time or society.
Information and communication technology (ICT):-This is an umbrella term that is include any communication device or application, encompassing: radio, television, cellular phones, computer and network hardware and software satellite system and soon, as well as the various services and application associated with them.